MG Rover Monogram Bespoke Build Programme

MG ZRX

MG Rover Group has always recognised that each customer is an individual, and the Monogram Bespoke Build programme was created to allow customers to personalise their cars through their choice of a broad range of special colours, a wide selection of interior trim colours and fabrics, and a variety of individual features not normally available as part of a manufacturer’s specification. Monogram, introduced in 2002, has attracted almost 3000 individuals who take the opportunity to personalise their cars in this way.

Most popular have been the exclusive exterior body colours, with the 2003 range of 20 colours now enhanced and expanded to 24, including 12 completely new shades. From the sophisticated Chatsworth to the outrageous Bittersweet, the 2004 Monogram range takes freedom of expression to new limits. One of the new ‘Chromescent’ paints, Moonshine, even offers an iridescent, holographic paint effect.

John Edwards, MG Rover’s Group Sales and Marketing director, said: "The Monogram programme provides an exclusive opportunity for MG and Rover customers to realise their personality through automotive style and reflect their individuality."

Carrying the personalisation theme through to the interior, a wide range of leather and Alcantara® interior trims is available for selection. Add to this the ability to use the ‘Personal Line’ option to colour-key the car’s fascia, steering wheel, door casings and other interior components, and bespoke build reaches new heights. Colour-keyed Alcantara® door casing inserts and alternative fascia finishes are also available to complete the interior integration.

And completing the opportunity is a package of individual factory-fitted options. High-tech items such as Highline Navigation systems or roof mounted DVD players complement alloy wheel options, tow packs and other features to ensure that the Rover and MG customers can enjoy an unprecedented degree of choice in determining the exact specification of their car.

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