MG/Texaco/Virgin Radio Prize Winner Collects MG Car
Published: 20th December 2003
Prize winner Mel Crossan of Letchworth,
Hertfordshire collected an early Christmas present, the keys to a
gleaming new MG ZS. Mel won the £12,785 MG ZS 120 in the nationwide
competition run throughout October by Texaco and Virgin Radio in conjunction
with MG Rover Group, where listeners could win one of 20 MG cars.
Listeners participated in the competition by calling into the Virgin Radio Breakfast Show when a certain track was played; callers won by answering random car related questions following an elimination round. Mel successfully answered the questions and won the MG.
Mel said: "I’m absolutely thrilled. I can’t believe it. I just can’t wait to drive it!"
Bruce Palmer, Dealer Principal said: "This has been a great and innovative marketing campaign. Joining forces with Texaco and Virgin Radio has enabled us to promote the MG cars to a much greater number of people."
