John's Bullish About Buying British Rover
Published: 3rd July 2004
Rover 25
Even before MG Rover Group’s independence in 2000, Ray has supported the cause for producing British-built cars at Longbridge and many other related UK promotional supported initiatives by taking on the character of John Bull – the epitome of ‘Mr England’ in his red tunic jacket, white jodhpurs and brown boots.
On collecting his car, Ray commented: "I’m delighted to be taking delivery of a British-built Rover 25, as my character John Bull simply wouldn’t buy anything else! I’m truly proud and very pleased with the beautifully pristine Rover car made by the skilled men and women at Longbridge."
Terry Hunt, general manager MG Rover Direct, said: "Ray, as John Bull, represents the epitome of Britain so it’s appropriate he should continue to drive the Longbridge-produced British Rover 25, and we’re absolutely delighted to see he enjoys his new car. For anyone looking for a used MG or Rover car, they can view our stock at www.mg-rover-direct.com and take a look at the selection we offer."
MG Rover Direct sell pre-owned cars direct from the Longbridge site, supported by a full sales team, a selection of new cars displayed in the Visitors Centre, joined by a display of over 70 used cars. Behind the scenes around 400 cars are thoroughly factory-prepared and ready for sale.
By visiting MG Rover Direct at Longbridge, a number of services are available:
- Over 400 nearly new & used MG & Rover models direct from the factory
- The largest choice of used MG and Rovers anywhere in the UK with the widest range of models, colours and specifications from the ex-company management scheme, demonstration, ex-finance, press and show cars
- Part exchanges on all makes of vehicle are welcome
- 12 months warranty or balance of manufacturer’s warranty (whichever is greater)
- 12 months roadside assistance
- 30-day exchange plan
- Vehicle history and mileage check
- Special finance packages available
- One-to-one customer service
The complete range of used cars available through MG Rover Direct can be viewed at:




