MG Rover Group Give Maximum Value To Customers Through Groundbreaking Initiative
Published: 1st April 2003
Consumer offers have traditionally been focused on one or two key elements such as free insurance or a low cost finance package. MG Rover Group were first to offer the innovative and popular ‘Free Fuel’ campaign and this new approach recognises that every customer has a different purchase requirement.
The ‘Bring us any genuine offer and we’ll beat it’ programme, encourages customers of new MG and Rover cars to select their preference from a wide range of options. This may include one or more of the following:
- Fuel until 2004*
- LPG Band 4 conversion
- 0% Finance*
- Additional extras (options and accessories)
- Track day experience (MG only)
- 2 or 3 years' servicing
- Deposit contribution
- Money Off*
- 1 year’s insurance (UK mainland only)*
- Cash back
- Low finance*
* Specific terms and conditions apply
Commenting on this innovative programme, John Sanders, MG
Rover Group Sales and Marketing Director, explained: "Our
approach recognises that every customer will have a different
purchase requirement. The wide choice of options is tailored
to meet individual needs and thus give customers exactly what
they want. Whatever incentive other manufacturers offer, quite
simply, we’ll beat it. Whether customers want insurance,
cash-back, servicing, interest free finance, deposit contributions,
we can provide the best range of offers in the marketplace."
