MG Rover Expands Motorway Services Sales Drive
Published: 11th June 2003
Since the project started in January, thousands of individuals have expressed specific interest in the sample product display, itself generating a significant number of prospects and sales. Others have requested further product information, taken up test drives and more have since visited local dealers expressing intent to buy in the future.
John Sanders, Sales and Marketing Director, MG Rover Group, commented: "In yet another example of doing things differently, we’ve shown the benefit of reaching out to our customers in a very relevant environment and our association with Welcome Break has already proved to be a successful working partnership.
Welcome Break Chief Executive, George Charters, said: "This
is an innovative approach to marketing cars and we’re delighted
to be working closely with MG Rover. More than three million people
visit the South Mimms Services annually and we’re certain
that it provides MG Rover with a fantastic opportunity to promote
their cars."
