MG's Christmas Survey Proves One Drink Is Still Too Dangerous

MG ZR

MG has tested the ability of drivers to handle a performance car safely, under the influence of ‘acceptable’ levels of alcohol and found that ‘none for the road’ is the only safe policy to adopt. Even after just one drink, drivers drove through red lights, veered dangerously across the centre of the road and caused a collision by failing to brake.

The results of the study, commissioned by MG, will be used to promote safe driving in all of its markets, particularly to young drivers, who are attracted to the sporting qualities of the MG brand.

Drivers of mixed age, sex and ability were put through a series of handling tests, under the supervision of police and medical experts. After each circuit they would consume one alcoholic drink. Alarmingly, a high number of potentially fatal errors occurred before drivers reached a blood-alcohol level considered unsafe for driving.

The MG ZR ‘hot-hatch’ was driven during the study. It is the company’s best selling car and has massive appeal to young drivers, a vulnerable group during the Christmas and New Year party season. "MG cars are designed to be fast, fun, and safe. They are high performance machines and therefore require 100 per cent concentration. The lethal connection between alcohol and driving is well known. We hope that this study, conducted in a strictly controlled environment, drives home the message that just one drink brings its risks," said Rob Oldaker, product development director, MG Rover.

Drivers were tested for steering reaction, road positional accuracy, peripheral visual awareness, braking response and speed control in conditions that would normally be experienced on the road.

The tests were carried out in Madrid - Spain has introduced some of the toughest drinking and driving legislation in Europe, in response to increasing levels of alcohol related accidents. The study is part of a high profile TV, press and poster campaign by MG Rover Spain, against drinking and driving.