Battle To Save MG Rover
Published: 18th July 2005
David James CBE, the corporate
doctor who saved the Millennium Dome, has put together a British backed
bid to save MG Rover from falling into Chinese ownership.
A spokesman for the bid - called Project Kimber after Cecil Kimber, MG’s founder - Barrie Wills said: “This is the last chance to save Britain’s largest independent car maker from falling into overseas ownership. It is a credible, fully funded bid with a strong management team that has varied and extensive expertise working in the motor industry.
“Of course there is a lot of passion involved, there has to be, especially with a marque like MG. But, that is balanced by a pragmatic and realistic business plan that will see the brand develop over the coming years and job development at Longbridge.”
