MG has announced that production of the TF LE500 sportscar will commence at their Longbridge plant in Birmingham at the beginning of August, with the first cars delivered to showrooms in September 2008.
Chairman for NAC MG UK Ltd, Mr He, Xiao Qing, said; “I am delighted to be in a position to talk about a launch date for the TF LE500 following a process of planning, re-organisation, active quality improvements and parts optimisation that we recognise resulted in frustration for our stakeholders. We are now fully focussed on bringing our hard work to fruition.”
The new car is expected to appeal to a wide range of car buyers looking for the authentic sportscar driving experience, as well as existing small sportscar owners looking to upgrade, current owners and the large band of MG enthusiasts.
Gary Hagen, Director of Sales & Marketing continued, “The open top sportscar is an iconic image of British motoring and forms the basis of the MG marque’s long pedigree. The launch of the TF LE500 signals our determination to keep this class of car at the heart of the brand as we take it forward.”
With the launch of the new TF LE500, the company knows that it is also re-launching one of the best known and best loved brands in the world. Whilst production efforts at Longbridge are focussed on the LE500, designers at their SMTC facility in Leamington, Warwickshire are already planning exciting newMG models that will capture the essential qualities of the MG brand and extend the range into additional sectors.
The commitment planned by MG and the level of investment underwritten by SAIC will persuade doubters that the MG brand is being re-launched with the support to make it successful again. The fact is that in 2008, desirable and competitive British made sportscars will once again be rolling off a production line in Longbridge. A sight that many thought they might never see again.Published 8 May 2008