The MG6 Sports Saloon Launch Brought Forward

The famous MG marque will take to UK roads this summer with two British-built cars and an all-new look for the brand.

The Chinese-owned company has brought forward the launch of the MG6 sports saloon to July 2011, two months after the Fastback model hits the showrooms.

MG sales and marketing chief Guy Jones said: "We received really good feedback from our market research on the saloon which is perceived as a prestigious sports model. There is a very high level of interest in the car so we have brought forward the launch by a few months.

Price of the car will be between £17-20,000 and it will be assembled alongside the MG6 Fastback at the old Rover plant at Longbridge, where Jones said that Chinese owner SAIC has invested £45 million ahead of the MG relaunch.

First there is an image to rebuild. Jones said: "We can do this, we have seen other iconic British brands resurrected over the past few years and the same will be done with MG."

The company has employed film director Ridley Scott's production company to make a brand new film from which a TV ad will be spun off.

Dealers will also be kitted out with the company's new signage, the famous octagonal MG badge set on a new red background.

Published 17 February 2011 Staff
 

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