The Vision CLS | Part Two

The concept: a synthesis of passion and practicality

Never before have two such entirely different ideas – the stylistic appeal and strong emotive charisma of a coupé and the comfort and practicality of a saloon – been so elegantly blended together to form a single automotive entity.

All of which makes the Vision CLS a truly shining coupé specimen. A valuable one-off that arouses pure desire and is designed to help create an all-new and highly attractive market segment. This latest Mercedes concept reflects the aspirations of modern people who lead active lives and are passionate about new trends. People who attach great importance to individuality, stylish aesthetics and sheer excitement when it comes to both their cars and life in general.

In this sense the Vision CLS is a car for the connoisseur -- for the passionate motorist who seeks and appreciates those really special things in life.

Passion and practicality are equally high on the list of priorities for this most discerning of customer groups, since a love of elegant forms and the finest of materials always goes hand in hand with a desire for the very latest in no-holds-barred technology. The Vision CLS provides the very best of both worlds by displaying distinctive aesthetics in every detail and showcasing leading-edge technology. All backed by the high quality associated with Mercedes Benz. Not to mention the renowned reliability which, alongside many other virtues, underpins the brand's impeccable reputation.

Form and finesse: design with highly emotive overtones

Excitement at first sight – this was the effect the designers were aiming for when they set about creating the Vision CLS, with free reign to sculpt the ultimate in coupé lines. In other words, they were given (virtually) complete artistic and creative licence.

In this sense, the concept idea of the four-door coupé provided the designers with new and more varied options for adding a distinctly emotive overtone to their use of forms, thus enabling them to fashion a new and unique coupé style.

continues... | Part Three
Published 20 September 2003 Melanie Carter

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