Mercedes Benz has moved into a brand new flagship showroom in Wigmore Street, London, bringing smart, Mercedes Benz and the new Maybach limousine together under one roof.
The £280,000 6.2 metre long luxury car is the first example of the Maybach to arrive in the UK and took two hours to move into position in the new showroom, adjacent to Selfridges and just a few yards from Oxford Street.
The new Mercedes Benz Mayfair showroom, which opened on 31 October, is the flagship of a number of new Mercedes Benz showrooms to be opened in London this year.
Mercedes Benz Mayfair will be the UK’s only outlet for Maybach and the Mercedes Benz SLR McLaren, and will feature a dedicated Maybach sales environment.
Geoff Brady, managing director for DaimlerChrysler UK Retail, said: "This is a natural place for a premium brand like Mercedes Benz to locate. The site is easily accessible and has some other prestigious brands for neighbours."
"Customers can look forward to a greater number and mix of models on display, from a £6250 smart car to a £91,000 CL55 AMG, and have access to a demonstrator fleet of over 200 cars."
The Mayfair showroom replaces the outlet on Park Lane and the team from Mercedes Benz Piccadilly, who specialise in diplomatic and tax-free sales, have also moved to the new site.
This will also be the only manufacturer showroom in central London to offer Motability. The site includes ramp access for disabled customers and a car park.
The showroom also boasts 60 dedicated parking spaces at a nearby NCP car park.
The Park Lane and Piccadilly sites will not be retained by DaimlerChrysler UK Retail.Published 3 November 2002