Geneva Premiere For Maybach Luxury Automotive Brand

Mercedes Benz Maybach

Maybach

  • The legendary automotive brand makes its comeback after 60 years
  • Debut of new "Type 12" engine, developing 550 hp and 900 Nm
  • New Maybach saloon to be presented autumn 2002

At the 72nd Geneva Motor Show (7 – 17 March 2002), the luxury automotive brand Maybach will be appearing in front of an international audience for the first time in more than 60 years.

The Maybach brand exhibition will show the brand’s rich heritage, looking at the legendary saloons which, in their day, along with the Mercedes Benz models, constituted the absolute elite in German automotive manufacturing. With their technical prowess, supreme quality and exclusive style, these imposing luxury cars quickly made a name for themselves all over the world.

Each car was hand-built around the engine and chassis on the basis of individual customer specifications. The flagship model was the Maybach "Zeppelin", with its breathtaking V12 engine. With a length of approximately 5.5 metres, this was the largest German passenger car of its era.

The time-honoured name "Maybach" is being revived as a separate brand in its own right in the DaimlerChrysler Group. The company will be presenting the new Maybach saloon in autumn 2002.

With its unique roominess, its superlative engineering and its exclusive style, this luxury vehicle follows in the tradition of the legendary Maybach cars of old. Above all, this is down to close collaboration with the sister brand Mercedes Benz, the leading international innovator in the field of safety, comfort, reliability and long life. The new Maybach will reap the full benefits of leading-edge Mercedes Benz technology.

Mercedes Benz and Maybach have always had a great deal in common. The first Mercedes, the Mercedes 35 PS of 1901, was in fact a brainchild of Wilhelm Maybach, the long-time friend and colleague of Gottlieb Daimler and Director of the Daimler-Motoren-Gesellschaft (DMG). This model provided the blueprint for all subsequent passenger cars.

In 1909, Maybach went on to build high-performance, highly reliable engines for Zeppelin airships; then, in 1919, his son Karl began developing exclusive luxury automobiles. He brought out his first model just two years later. By 1941, some 1,800 vehicles had left the stables of Maybach Motorenbau.

The legendary insignia symbolising the ultimate in exclusive automotive engineering, consisting of two intersecting M's in a stylised triangular frame, will grace the new luxury automotive brand too. The only difference is that where "MM" once stood for "Maybach Motorenbau", it now stands for "Maybach Manufaktur".

Premiere Of The Newly Developed "Type 12" Maybach Engine

Top-flight engineering and a strong tradition make the new Maybach luxury brand a fresh and vital newcomer in the DaimlerChrysler family and provide a foretaste of great things to come.

In autumn 2002, Maybach will renew the tradition of its large and spacious saloons with the successor to the legendary "Zeppelin", a luxury car which opens up new dimensions in more ways than one. As with the legendary top-of-the-line model of 1930, a V12 engine will provide the new Maybach with superior power and performance. Maybach will premiere the new "Type 12" engine, which delivers a peak output of 405 kW/550 hp and peak torque of 900 Nm/664 lbs. ft, at the Geneva Motor Show.

Maybach-Manufaktur - Meeting Exacting Customer Requirements With Unsurpassed Individuality

Whereas in years gone by Maybach's exclusive clientele went to specialist coachbuilders to have their cars bodied, the new luxury saloon is 100 per cent factory-built at the Sindelfingen plant, right next door to where the S-Class is built.

Highly trained employees, and coachbuilding and assembly processes based on a high level of hand-craftsmanship, ensure that even the most unconventional wishes can be catered for. Maybach customers are kept informed the whole time their car is taking shape; they can witness it being built and can contribute their own input as necessary.

The new luxury brand is aiming to establish itself at the very forefront of a small but select market segment where expert opinion believes there is further potential for growth in the coming years. DaimlerChrysler is better placed than any other manufacturer to translate this potential into fascinating products. Customers too have repeatedly approached the company with a request for a highly exclusive and bespoke automobile in the high-end luxury class.

"We are meeting that request with all the resources of one hundred-plus years of experience and engineering ability in the development and production of luxury saloons," said Professor Jürgen Hubbert, DaimlerChrysler Board of Management Member for the Passenger Cars Mercedes Benz/smart Division.

In the UK, a Maybach team is already speaking with customers regarding the new saloon, and deposits of £25,000 are being taken to reserve one of the first right hand drive cars.

Published 12 February 2002 Melanie Carter

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