Mercedes Benz Marches Into The Record Books

Mercedes Benz has recorded new car registrations for March 2003 that were the highest in the company's history, with 13,994 vehicles taking to UK roads. This remarkable month adds to the first quarter total of 23,173 - another record.

This success was spread across a wide range of models, with best-ever performances for C-Class Sports Coupé, C-Class Estate, and SL-Class Roadster models. The C-Class Saloon and E-Class Saloon current ranges also recorded their best-ever monthly results:

C-Class Saloon 3,426 new cars registered in March 2003
C-Class Estate 815
C-Class Sports Coupé 1,284
E-Class Saloon 2,526
SL-Class Roadster 376
Looking at the performance of individual models, the new range of advanced TWINPULSE petrol engines fitted to the C-Class last summer have proved extremely popular. Offering smooth running thanks to a Lanchester balancer, and low fuel consumption and carbon dioxide emissions from just 175 g/km, the C 180 KOMPRESSOR has proved a hit with customers. So far this year, 2,787 cars have been bought, meaning this remarkable new engine is now close to the ever-popular C 220 CDI range.

Elsewhere, Mercedes Benz models powered by refined CDI engines have continued their success story, with registrations of 9,872 diesel cars year to date (YTD) - some 42 per cent of total Mercedes Benz figures. The decision to introduce a diesel version of the CLK-Class Coupé at the end of 2002 has been welcomed by customers. The new CLK 270 CDI model, with 503 registrations so far this year, now accounts for more than a third of all new CLK-Class Coupé sales.

Dermot Kelly, Managing Director Mercedes Car Group, said: "It's heartening to see that more customers than ever before are choosing to get behind the wheel of a new Mercedes Benz. Last year's sales performance was quite remarkable for us, and it's significant that this year's success includes record months for two cars introduced in 2002. Both the E-Class Saloon and SL-Class Roadster have been a huge hit with the press, and now it is clear our customers agree, and are buying them in record numbers.

"Mercedes Benz customers are also recognising the benefits of TWINPULSE motoring, following the introduction of these efficient engines in five ranges last year. Low CO2 emissions mean a smaller company car tax bill for business users, while everyone benefits from the improved fuel consumption and driveability this new technology offers," Dermot concluded.

The good news for Mercedes Benz customers is set to continue in 2003, with the June introduction of two important new models - the E-Class Estate and CLK-Class Cabriolet. Both will complete a range line-up that started last summer with their Saloon and Coupé equivalents.

Published 13 April 2003 Melanie Carter
 

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