DaimlerChrysler Online Special

Illustration Of The Online Special


  • New online game within the framework of the “MobileKids” initiative of DaimlerChrysler

DaimlerChrysler, the manufacturer of all vehicles sold in the UK under the Mercedes Benz, Chrysler, Jeep, smart, Maybach and Mitsubishi Canter vehicle brands, invites children to go on a thrilling adventure tour on the Internet. Under www.mobilekids.net , kids will be able to learn how to behave correctly in road traffic in a playful manner. The new game is a special DaimlerChrysler campaign within the framework of the worldwide “MobileKids” traffic safety initiative, which raises the awareness of the risks in road traffic above all among young road users aged between eight and twelve. Among all the players, 25 reflecting knapsacks will be raffled off.

Uli Kostenbader, Project Manager at DaimlerChrysler: “With MobileKids we try to help children all over the world to adopt a more conscious attitude towards their own mobility, thereby protecting them against the potential dangers in road traffic. The Online Special will render an additional contribution to children’s road traffic safety.”

MobileKids is a global traffic safety initiative that is free from advertising. Children are given the opportunity to assess situations more correctly, to recognise dangers and to behave with corresponding circumspection. MobileKids is therefore a meaningful complement to traffic education by parents and schools.

Published 24 June 2003 Melanie Carter

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