Mercedes Benz Retail Acquisitions Accelerate

DaimlerChrysler UK Retail has added a brace of London Mercedes Benz retail territories to its expanding business portfolio. The new acquisitions come hot on the heels of recent purchases in Solihull, Chelsea and Epsom and mark a milestone in the company's retail network strategy.

The new areas cover the City of London, Mayfair, Park Royal and Hampstead and will include six sites across the capital. Customers will retain service continuity as the expert sales, service and after market teams have also transferred along with the ownership.

Geoff Brady, Managing Director DaimlerChrysler UK Retail Ltd said: "These latest sites mark a change in the pace of our ongoing strategy. The rate of acquisition has increased, and we can now implement our improved levels of customer service across a far wider area of the capital than before.

"Over the next 12 months we will expand the number of retail outlets in London, Birmingham and Manchester, and will continue to alter the way in which our teams work to best reflect the desires of our customers."

Already some sites offer longer opening hours. This means customers can drop their car off for a service before work and collect it again afterwards, rather than having to wait until the next day because the outlet has closed. Waiting times for services have been cut, with "next day servicing" available in several locations.

The Retail Showcase at Bluewater also includes a "service while you shop" provision. Customers leave their car at Mercedes Benz Dartford, and are then chauffeured to Bluewater for half a day's shopping. Once the work is completed, the customers are collected from the malls, and return to Dartford and their vehicle.

DaimlerChrysler UK Retail's commitment to outstanding levels of customer service looks set to reach an even greater audience than before.

Mercedes Benz Retail sites are found in:

Manchester- City

Birmingham- Tamworth

Birmingham- Kings Norton

Birmingham- Solihull

London- Brentford

London-Dartford

London-Chelsea

London-Hampstead

London-Piccadilly

London-City

London-Park Royal

London-Colindale
Mercedes Benz Direct sites are found in:

Birmingham

Bristol

Chelmsford

Hemel Hempstead

Manchester

Poole

Waltham Cross
Published 11 July 2002 Melanie Carter
 

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