Records Tumble As Mercedes Benz Customers Enjoy A Bumper 2002

  • Mercedes Benz customers make record 80,859 new car registrations in 2002
  • 2002 was ninth consecutive year of growth
  • More registrations than from 1980–1985 inclusive
  • All-time record years for C-Class Saloon, M-Class off-roader and SL-Class Roadster
  • UK now the world’s biggest Mercedes Benz export market
  • Diesel registrations increase by 29.4 per cent Mercedes Benz has topped a remarkable 2002 by recording its highest-ever new car registration results. The world’s number one luxury car marque outperformed a record UK new car market to post 80,859 registrations, a 5.8 per cent increase on its 2001 figure.

    Data supplied by the SMMT shows that the remarkable success was spread across the range, with more new customers than ever before choosing to get behind the wheel of a Mercedes Benz. The performance is even more noteworthy considering the revisions to some of the most popular models (C-Class range, CL-Class Coupé, S-Class Saloon) and the introduction throughout 2002 of brand new models (E-Class Saloon, CLK-Class Coupé, SL-Class Roadster, Vaneo).

    With the addition of value-adding SE packs in the summer, the C-Class range recorded significant growth, up 26.1 per cent to 31,016 registrations. The C-Class Saloon recorded its best-ever year with 19,825 units. Taking engines into account, sales of the C-Class’s refined and economical CDI models soared. The five-cylinder C 270 CDI Saloon and Estate rose 63.9 per cent to 2567 units. The four-cylinder C 220 CDI models (available in Saloon, Estate and Sports Coupé guises) rocketed 74.7 per cent to 10,435 new cars.

    The rugged M-Class off-roader reinforced its position as the UK’s most popular imported off-road vehicle with 7000 registrations — with significant rises in five-, six- and eight-cylinder models. The stunning new SL-Class range managed a scorching 1356 units — another all-time record - helping reinforce a dominant position at the top of the luxury saloon, coupé and roadster sector. At the other end of the model range, the innovative and deceptively-cavernous A-Class long wheelbase models recorded 7409 units — with the A 140 L being the most popular model.

    continues... | Part Two
Published 14 January 2003 Melanie Carter

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