When it came to developing a concept and design for the new-generation SL‑Class, the Mercedes Benz engineers set out with the aim of accentuating the Roadster's sporty attributes even more strongly than before. This aspiration is reflected in the new front-end design featuring as its centrepiece a wide and, therefore, very dominant radiator grille whose V‑shape symbolises sporty virtues such as forwards thrust and performance potential.
A horizontal louvre makes the radiator grille appear wider and, in doing so, emphasises the powerful aspect of the SL's front end, making it seem surprisingly new yet also very familiar. By using expressive stylistics in this way, the Mercedes designers are able to forge a link with the SL's history and create a front-end design that is reminiscent of the earlier SL Roadster models, which also expressed their poise and assurance through wide, very distinctive radiator grilles. Hence the front-end design of the new-generation SL shows Mercedes Benz taking the styling of the legendary sports car to the next level.
The designers also pay homage to the forefather of the Mercedes SL model series: the two powerdomes on the bonnet and the gill-style air outlets in the front wings are unmistakable hallmarks of the 300 SL from 1954 and have been given a modern interpretation for the new Mercedes sports car.
These classic design features drawn from five decades of roadster tradition are in stylish harmony with new elements of the modern Mercedes design idiom, including the distinctive V-shape of the front section and, above all, the headlamps, which are drawn deeply into the flanks, thus further emphasising the impression of breadth at the front end. As well as giving the SL a highly contemporary look, this striking headlamp design also sees the Roadster continuing its traditional role as a trendsetter. Just like its predecessors, the new‑generation SL features a front-end design that will serve as a template for future Mercedes passenger cars.
At the rear, too, the new-generation SL demonstrates its sporty nature even more clearly than before. This is achieved above all by a new, diffuser-look bumper which adds a motorsport touch. In conjunction with the equally new trapezoidal exhaust tailpipes this design element emphasises the width of the body, further symbolising the power just waiting to be unleashed by the roadster.