Mercedes Benz Achieves Largest Ever January Share of The UK Market

Mercedes Benz SLK

Mercedes Benz SLK

Mercedes Benz has made a record-breaking start to 2011 after achieving its largest ever January share of the UK car market. The company grew its sales by almost 25 per cent (24.47) compared with the same month last year and captured 4 per cent of the overall market - its best January performance since records began.

The performance shows Mercedes Benz is maintaining its impressive sales drive in the UK - at 3.7 per cent, its share of the overall market in 2010 was its highest ever. January's 4 per cent figure represents a remarkable achievement for the prestige brand, which has recorded a consistent opening month market share of 2.9 per cent for the past two years.

The Mercedes Benz C-Class Saloon led the way, with sales up by over 28 per cent (28.2) and the stylish Mercedes Benz C-Class Estate recording a 56.9 per cent increase compared with January 2010. Sales of the spacious Mercedes Benz E-Class Estate also grew by almost 10 per cent (9.8).

The sporty Mercedes Benz SLK-Class Roadster, continues to attract buyers with sales rising by 22.4 per cent, and the new Mercedes Benz SLS AMG also played its part, outperforming Italian, British and German models in the supercar sector.

Gary Savage, Managing Director, Mercedes Benz Cars, described the record January achievement as an outstanding performance: "Seizing this growing share of the rising UK car market was an outstanding landmark performance by Mercedes Benz, its sales teams around the country and its retailer network," he explained. "What's more it continues our record-breaking market share set last year and has been achieved even before we introduce our improved new generation C-Class models, due here in March, and this year's all-new arrivals, the latest CLS Coupe, C-Class Coupe and SLK."

Published 10 February 2011 Staff

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