Mercedes Benz has announced its partnership with London Fashion Week continuing its ongoing commitment to supporting fashion around the globe. As the official car of London Fashion Week, Mercedes Benz will be providing a fleet of low CO2 emission, BlueEFFICIENCY cars to provide transport for accredited journalists VIPs, designers and celebrities between the catwalk shows. As Vice Chair of London Fashion, Erin O'Connor will be provided with a Mercedes Benz for the duration of the week.
Mercedes Benz, which offers the ultimate in automotive style and elegance, has established itself at the heart of the international fashion arena for over a decade. The association spans 20 countries and began with the title sponsorship of Mercedes Australian Fashion Week in Sydney and Melbourne in 1996 and later with Mercedes Benz New York Fashion Week in the spring of 2001. This was soon followed by Mercedes Benz Fashion Weeks in Berlin, Miami and Mexico. More recently Mercedes Benz has become the official car for Milan, Paris and London Fashion Weeks.
Andrew Roberts, Communications Director at Mercedes Benz says: "Mercedes Benz has always been synonymous with design and style and we're delighted to be the official car of London Fashion Week. It is great to be able to join up our international fashion partnerships and being involved with London means that Mercedes Benz is now a partner of the four major fashion weeks - aligning the brand with the pinnacle of innovation in style."
Caroline Rush, Joint Chief Executive of the British Fashion Council said "We are delighted to welcome Mercedes Benz as the Official Car of London Fashion Week. The brand has a strong reputation for dedication to the fashion industry on an international scale. The Mercedes Benz Fleet will undoubtedly provide great support for London Fashion Week this season and for many to come."Published 14 September 2009