Following lengthy legal discussions, DaimlerChrysler UK Ltd has stopped London car dealer P&S Motors Limited from the unauthorised and inappropriate use of its Mercedes Benz company logo, corporate images and likeness.
The London-based motor trader had been using images for at least seven years, without the company’s permission. In a settlement, P&S Motors Limited will pay legal costs of some £35,000. There are also strict measures in place should the order be breached.
The agreement was driven by DaimlerChrysler’s in-house legal team, headed by Legal Manager Stacey Penn. Stacey commented: “DaimlerChrysler and Mercedes Benz is proud of its reputation, image, logo and intellectual property. It is important for our customers to know that where they see our symbols or our images they know it is with our consent and with an officially-endorsed company.
“In this case, P&S Motors had been using our material without that consent and the result was a false impression could be given. P&S Motors is in no way affiliated to DaimlerChrysler or Mercedes Benz and it is important that they are now being forced to stop this activity.”
Miss Penn concluded: “Wherever we see inappropriate or unauthorised use of our intellectual property similar to this, we will ensure that the appropriate measures are taken.”Published 9 August 2007