The New Mercedes Benz CLC stars with Eva Padberg
Published: 9th January 2008
Eva Padberg and the new Mercedes Benz CLC
The purpose of the key visual is twofold: it will be used as a motif on adverts, posters and event materials promoting the Berlin event, and at the same time will generate interest and a sense of anticipation in advance of the world premiere of the new CLC, because the photo reveals only part of the sport coupe. Most of the body is hidden by the vivid yellow fabric of the evening gown worn by Eva Padberg.
“The choice of Eva Padberg as our brand ambassador lends a fascinating face to our long-standing commitment to fashion,” says Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “Like Berlin, she epitomises a young, modern lifestyle. That's why we are introducing our new sports coupe here, at Mercedes-Benz Fashion Week Berlin, and are presenting the CLC and Eva Padberg together in the key visual.”
Eva Padberg has been representing Mercedes-Benz as a brand ambassador at international fashion and lifestyle events since May 2007. Her encounter with the new CLC was captured on film by the renowned fashion photographer Ellen von Unwerth, whose photos encapsulate perfectly the relationship between fashion and Mercedes design – both worlds in which innovation and perfection, coupled with elegance and style, are critical success factors.
Elegance, style and lifestyle: in the automotive world, the name Mercedes-Benz epitomises these values. The commitment to fashion is therefore a logical development of the Stuttgart motor manufacturer's traditional image and claim.
Mercedes Benz CLC-Class
Our Mercedes Benz CLC-Class Guide lists the full specification of the current UK CLC-Class range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £19,920 - £27,240
Body Style:
Fuel:
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Models in the range: 10
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
