The leading model Eva Padberg and the new Mercedes sports coupe CLC share top billing in the key visual for the second Mercedes Benz Fashion Week Berlin, which takes place from 27 - 31 January 2008. The new CLC will be unveiled to the public for the first time at the fashion event.
The purpose of the key visual is twofold: it will be used as a motif on adverts, posters and event materials promoting the Berlin event, and at the same time will generate interest and a sense of anticipation in advance of the world premiere of the new CLC, because the photo reveals only part of the sport coupe. Most of the body is hidden by the vivid yellow fabric of the evening gown worn by Eva Padberg.
“The choice of Eva Padberg as our brand ambassador lends a fascinating face to our long-standing commitment to fashion,” says Dr Olaf Göttgens, Vice President Brand Communications Mercedes Benz Cars. “Like Berlin, she epitomises a young, modern lifestyle. That's why we are introducing our new sports coupe here, at Mercedes Benz Fashion Week Berlin, and are presenting the CLC and Eva Padberg together in the key visual.”
Eva Padberg has been representing Mercedes Benz as a brand ambassador at international fashion and lifestyle events since May 2007. Her encounter with the new CLC was captured on film by the renowned fashion photographer Ellen von Unwerth, whose photos encapsulate perfectly the relationship between fashion and Mercedes design – both worlds in which innovation and perfection, coupled with elegance and style, are critical success factors.
Elegance, style and lifestyle: in the automotive world, the name Mercedes Benz epitomises these values. The commitment to fashion is therefore a logical development of the Stuttgart motor manufacturer's traditional image and claim.Just like fashion, the car is now an expression of personal lifestyle. This is particularly true of the highly individual and exclusive species of the coupe. Published 9 January 2008