The Official Launch of McLaren Special Operations

McLaren MP4-12C

McLaren MP4-12C

Pebble Beach was selected for the launch of McLaren Special Operations as the new McLaren MP4-12C made its North American debut at the event in 2010.

McLaren Special Operations, a division of McLaren responsible for delivery of bespoke projects for McLaren Sports Cars has been officially launched. The launch was celebrated at Pebble Beach Concours d'Elegance with a presentation of a McLaren MP4-12C finished in a unique version of Volcano Orange, featuring a range of bespoke carbon upgrades.

The special McLaren MP4-12C unveiled at Pebble Beach is hoped to inspire existing and future customers. Features include satin matte Volcano Orange paintwork, a gloss black roof, diamond cut finish wheels with gloss black inners, MP4-12C branded carbon sill panels, carbon steering wheel, front wheel arch louvres and carbon fibre engine cover vents, rear deck vent and wiper system cover.

Pebble Beach was selected for the launch of McLaren Special Operations as the new McLaren MP4-12C made its North American debut at the event in 2010.

Paul Mackenzie, Programme Director at McLaren Automotive, with responsibility for McLaren Special Operations, said: "It was a pleasure to meet some of the first 12C customers in North America at Pebble Beach. For nearly twenty years we have been closely managing relationships with owners of the McLaren F1, and understanding their needs is a great foundation on which to launch a service that will now include 12C customers.

"McLaren Automotive already offers 12C customers extensive options to personalise their car. However we recognise some owners have specific tastes and we have the knowledge and capability to design, engineer and produce almost anything a customer may desire for their 12C."

McLaren Automotive benefited from a high-profile position at Pebble Beach, overlooking the famous 18th fairway. Paul Mackenzie was joined by two other McLaren Automotive Directors to feature in a 'McLaren Speaker Series' staged in the hospitality suite. The presentation covered McLaren F1 development, Design Director Frank Stephenson provided the audience with his perspective on the design philosophy he is developing at McLaren Automotive whilst Research Director Dick Golber talked about Formula 1 technology which is supplied in the new McLaren MP4-12C.

Car and Driver magazine Technical Editor Aaron Robinson was a guest of McLaren Automotive at Pebble Beach, he said: "I'm looking forward to seeing the 12C on roads in North America. It won our recent supercar group test, largely because of the way its technology translates to outstanding performance. McLaren has huge brand equity in North America and I have no doubt the company and its planned range of sports cars has a bright future here."

Published 30 August 2011 Staff

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