A McLaren Dealership Opens in Italy

McLaren MP4-12C

McLaren MP4-12C

At the launch event, MP/4-5B, the 1990 Formula 1 World Championship and Constructor’s Championship winning car driven by Ayrton Senna and Gerhard Berger, was also on show.

The first McLaren showroom in Italy has been officially opened at an event hosted by McLaren Automotive Managing Director Antony Sheriff and McLaren Milan Dealer Principal Ado Fassina and was attended by Jenson Button and McLaren Group CEO Martin Whitmarsh.

One of the 35 worldwide retailers and the only McLaren retailer in Italy, McLaren Milan was appointed to sell a range of high performance sports cars, initially the McLaren MP4-12C.

Antony Sheriff said: "The opening of McLaren Milan marks a significant point in the development of McLaren Automotive. My vision for this company is to design and build the most innovative, efficient and high performance sports cars in the world. We have underlined our intent with the launch of the new MP4-12C.

"The 12C is unlike other sports cars that buyers in the Italian market are familiar with. It is designed and engineered by a team with vast experience in developing successful Formula 1 cars and features technology developed for motor racing that in the 12C, delivers the most incredible performance on any circuit or road."

McLaren Milan is located on Corse Sempione 34/2, 20154 Milano and features the McLaren 12C rolling chassis.

This example of the 12C exhibits the technologies found in the 12C, including the one-piece carbon MonoCell chassis, the compact and lightweight M838T V8 twin turbo engine and the Proactive Chassis Control system.

The McLaren Showroom will also display the MP4/7A Formula 1 car, made famous by Ayrton Senna finishing in first place in the 1992 Italian Grand Prix. At the launch event, MP/4-5B, the 1990 Formula 1 World Championship and Constructor’s Championship winning car driven by Ayrton Senna and Gerhard Berger, was also on show.

Ado Fassina said: "I was delighted to see our guests here so excited by the McLaren Formula 1 cars we have on display. We are hugely passionate about Formula 1 in Italy. It was my pleasure to welcome Jenson Button to the launch of McLaren Milan and like everyone here, I was intrigued to hear about his experiences with the 12C.

"The MP4-12C has been tested and developed by racing drivers and our customers appreciate that both Jenson Button and Lewis Hamilton have given their input into its development programme. Our customers can be confident they will receive a sports car that is lighter, more powerful, more fuel efficient and more exclusive than its competitors.

"Now is the time for us to develop the presence of McLaren Automotive in Italy, and strengthen the relationships we have with prospective customers for the 12C and future sports cars from McLaren."

Published 9 September 2011 Staff

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