2011 sees the launch of McLaren Automotive's first in its range of 'pure' McLaren high-performance sports cars, the McLaren MP4-12C. And leading the company's first full year of global commercial operations will be the new Sales and Marketing Director, Greg Levine.
Levine has over 15 years automotive industry experience, including a successful five-year spell as Head of Audi South Africa. With past experience also in Italy and, most recently, at Audi UK as Head of Operations, Levine will bring to McLaren Automotive a broad and successful past and valuable exposure to commercially impactful marketing, retailer and customer programmes.
Antony Sheriff, Managing Director at McLaren Automotive, said of the appointment: "I first met Greg during our time working together in Italy and knew then that he had a bright future in the car industry. He has rapidly moved up through the ranks in the business and enjoyed great success in South Africa and the UK. His knowledge of the retail business and brand-building is excellent, and the fact that he has chosen to step into this crucial role at McLaren Automotive is testimony both to his drive and ambition, and McLaren's ability to persuade strong industry players to join our team.
"2011 is our launch year and, we believe, a milestone in sports car manufacturing as McLaren builds its own range of sports cars around our trademark carbon MonoCell chassis'. We are really excited that we have Greg on board to help achieve our goal of delivering the best customer experience in the industry," Sheriff concluded.
Greg Levine, Sales and Marketing Director at McLaren Automotive, said of his appointment: "McLaren's plans for a brand new car company are unique: they cover all aspects from design and development, to setting up a global retail network, and launching new technologies and processes that benefit the customer.
"I have watched this project grow with great interest and feel privileged to join such an exciting and dynamic brand at such an important phase in its development." he concluded.
Levine takes over the global role at a pivotal time in McLaren Automotive's launch plans. The final partners in the 35-strong global retail network will be confirmed ahead of the first 12Cs going on sale in late-spring, and production has begun at the McLaren Technology Centre (MTC) for a staggered launch by region from late-spring.Published 13 January 2011