Value For Money MX-5 And Premacy Give Mazda Fleet Sales Satisfaction

Mazda MX-5

 

Mazda is achieving massive fleet success with a string of new models led by the Mazda6 which has now been joined by the Mazda2 and B-Series Pick-up and soon by the revolutionary Mazda RX-8 – but the manufacturer’s classic roadster, and mid-size MPV continue to win plaudits.

The Mazda Premacy MPV is comfortably one of the cheapest MPVs to operate thanks to its value-for-money list price and the model has just won the JD Power/What Car? Customer Satisfaction Index for MPVs.

Meanwhile, the MX-5 set an all-time record for UK sales last year of 7,162 and this year’s sales are set to top that figure on the strength of ultra-competitive list prices and wholelife costs. The Mazda MX-5 was recently voted the best driver's car for under £15,000 by Autocar magazine.

In the highly influential JD Power/What Car? Customer Satisfaction Index the Premacy out scored the likes of the Citroen Xsara Picasso, Ford Galaxy, Renault Scenic and Vauxhall Zafira in voting by 24,000 owners of X and Y registered vehicles.

With prices starting at £13,000 for the 1.8 five-seat 1.8 GXi company car drivers have the option of five and seven-seat models within the six-vehicle Premacy line-up, which also encompasses 2.0 litre petrol and diesel models. The Mazda is one of the cheapest cars to buy and run.

Crucial to the Premacy winning top honours in the Index was its mechanical quality – a key requirement for fleet chiefs in ensuring company employees meet business demands and appointment timetables.

Head-to-head with rival models such as the Vauxhall Zafira 2.0 DTi Club (£15,350), the Premacy 2.0 Di Turbo GXE also has seven seats but costs almost £900 less. Meanwhile the five-seat Premacy 2.0 GSi costs £14,500 – almost £700 less than the Renault Scenic 2.0 Dynamique – and the Premacy 1.8 GXi costs more than £1,000 less than the Citroen Xsara Picasso 1.8i SX.

This year Mazda has refreshed the iconic and hugely successful MX-5 line-up with the special edition Nevada, but the core model line-up remains the 1.6i, 1.8i and 1.8i Sport with prices starting at £15,000.

In the same JD Power/What Car? Customer Satisfaction Index the much-loved MX-5 comfortably saw off opposition as diverse as the Audi TT and MGF from MG Rover with the judges commenting that ‘problem-free motoring seems assured’ with the Mazda.

Both the MX-5 1.6i (£15,000) and 1.8i (£15,500) are less expensive to buy than the rival MGF – 1.6 (£15,755) and 1.8 135 bhp (£17,250) – and, according to What Car? are more cost effective to operate on a pence per mile basis.

Jeremy Thomson, Mazda’s fleet and remarketing director, said: ‘Mazda’s fleet sales this year are running at easily more than double last year’s. Much of that success is being built on the award-winning Mazda6 and our other new value-for-money, cost-effective models.

‘However, company car drivers continue to embrace the MX-5 as the benchmark roadster and the Premacy build quality is such that it helps fleets keep operating costs under control.’

Published 20 May 2003 Melanie Carter
 

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