Mazda Motors UK Takes Responsibility For Cyprus Market

Mazda Motors UK - one of the fastest growing Japanese car manufacturers in the UK - has entered a new agreement to manage the distribution of Mazda vehicles in Cyprus in partnership with local distributor A. Stephanides and Sons Ltd.

Effective from 1 October 2004 A. Stephanides and Sons Ltd is integrated within the Mazda Motors UK operation alongside Gasan Automotive Division for the Maltese market, which was integrated in March.

"The decision to integrate the Cyprus and Maltese markets under Mazda Motors UK control is a simple one. Both countries have recently joined the EU and they are also right-hand drive markets, so there is a lot of opportunity to harmonise specifications to reduce stock complexity," commented Mazda Motors UK Sales Director Rob Lindley at the agreement signing.

"Cyprus has been a Mazda distributor for over 40 years and was previously managed directly by Mazda Corporation, Japan," Lindley continued.

"Cyprus takes a similar model range line-up to the UK, which makes the transition a lot easier for our colleagues at A. Stephanides and Sons," Lindley explained.

"Mazda Motors UK will be appointing a dedicated Mediterranean markets co-ordinator later in the year to assist in the development of the Mazda brand in Malta and Cyprus.

"The role will take responsibility for the integration of right-hand drive Mediterranean markets," confirmed Lindley.

Mazda Motors UK will provide marketing and support to A. Stephanides and Sons encouraging sales growth through its seven sales locations.

"Cyprus is a price competitive market which has been recently affected by a change in vehicle taxation based on engine size rather than the invoice price," added Lindley.

"Marketing initiatives will encourage a continued focus on the excellent service facilities and reputation for customer service for which the Stephanides Mazda sales centres are known."

Mr L. Loizou, Director, A. Stephanides & Sons Ltd added: "We are optimistic of the sales growth following the Cyprus entry into the EU. We now look forward to a close working relationship with Mazda Motors UK to increase Mazda sales in Cyprus."

A.Stephanides and Sons is located in the capital at Nicosia. Mazda sales are expected to grow in the region with entry into the EU and a change in excise duties on new cars over the next few years.

Mazda Motors UK continues to grow at a steady pace and is on track to achieve over 48,000 units this year following its record breaking success in September achieving a two per cent market share for the first time.

Published 26 October 2004 Melanie Carter

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