RX-8 To Take Fleet Market By Storm | Part Three

‘With our open choice policy and choice lists being based on wholelife costs, the Mazda RX-8 is a very attractive proposition due to its low list price, strong residual values and excellent level of standard equipment.

‘User-choosers have already chosen the Mazda6 and it has received a very positive response and the arrival of the RX-8 with its driver appeal is bound to see Mazda increase its presence on our fleet.’

‘It’s a brilliant car,’ said Andy Brown, operations director of Inchcape Fleet Solutions. ‘Its versatility as both a true sports car and a family car means that the Mazda RX-8 will be in big demand and makes it unique.’

While Chris Birch, head of vehicle procurement at Britain’s largest fleet management and leasing company Arval PHH, said: ‘The Mazda RX-8 will be a rip-roaring success. With room for four adults and a usable boot with space for a set of golf clubs it will have wide appeal.’

Agreement came from Stuart Silby, fleet services manager at Marshall Leasing, who said: ‘I have not driven anything like the Mazda RX-8. The 1.3 litre engine is so smooth and gives exceptional performance. It is a beautifully designed car but very practical.’

He added: ‘Mazda has come a long way in the last couple of years and the RX-8 will be in big demand. I think Mazda will easily meet its sales targets for the RX-8.’

Wendy Old, vehicle contracts team manager at 100,000+ vehicle leasing company Interleasing, said: ‘The performance of both models is superb but for an extra £2,000 the 231 PS model is the one to go for.

‘The industry is bound to pitch the Mazda RX-8 against the Audi TT but it will take sales from many different sectors because it is a true four-seat car. The Mazda RX-8 is in a niche of its own.’

continues... | Part Four
Published 28 August 2003 Melanie Carter

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