The world of automobiles has not escaped and a trend in development has come about that now determines the mainstream of perception and taste. This trend avoids anything that might offend, does not risk experiments, and does what everybody else does. Political correctness is the rule of the day. Norms and laws define concepts and technology, the creative idea is replaced by computerized content, and progress intended to appeal to our senses is not usually part of the equation. This results in automobiles that are technically sound, of course, but that are the product of one- dimensional thinking, of ostensibly predictable success, of a kind of mentality similar to having a savings contract that is payable in forty years. Spontaneity, bold ideas and the joy inherent in discovering and experiencing something new, are not exactly promoted by this situation.
But not all cars are products of this mentality. There are cars that instigate peaceful but astounding revolutions, that ask daring questions (like if it is possible to build a sports car with four doors, then answering it as daringly as the Mazda RX-8). Yes, in this world of ever-similar products there are cars as fresh as spring water, water so pure and clear that for Taoism it is symbolic for wisdom.
Cars like the Mazda RX-8 are products of such thinking, of an intellectual process that transcends accepted categories of decision-making. Cars like the RX-8 break with convention and the blandness of everyday. They go beyond classification and carry their message at their core: that authenticity touches us, not perfection.
Of course, the Mazda RX-8 seeks technological perfection. However, this is not an end in itself, but a prerequisite for the car's sensual appeal; for it does not accomplish this by cold high-tech solutions that exclude the human factor, but rather by creating an aura of emotion and sensation that embraces and includes people. It makes us aware that not every car has to be like those that came before it. And this realization has consequences, for the RX-8 breaks new ground and by doing so becomes a symbol for mobile society. This is the prerequisite, the very premise without which the development of individual qualities would not be possible. And true individuality results from the conscious decision to be expressive. It is a decision to live a life for and with the senses.