Mazda RX-8 Internet Campaign Receives Award For Innovation

An internet pre-order campaign for the revolutionary Mazda RX-8 has won the New Media Age Effectiveness Award for Retail 2004. At an awards ceremony last week, the campaign was praised for its innovative use of the Internet to sell motorcars.

The campaign, whose web elements were designed and implemented by Internet agency Syzygy UK, gave prospective Mazda RX-8 buyers the opportunity to pay a £1,000 deposit to secure a car online even before vehicles were available at Mazda dealerships. Judges of the award described the website as "a very clever, superbly effective campaign".

Jeremy Thomson, marketing director for Mazda Motors UK, commented: "We wanted a pre-order solution to match the innovation and originality of the Mazda RX-8. Together with Syzygy, we developed an online ordering microsite that benefited all prospective Mazda RX-8 buyers. We are delighted to be honoured with this award."

The accolade continues the Mazda RX-8’s close association with award success. The Mazda RX-8 has now amassed a total of 23 international honours and was also named as ‘Best Coupé’ by Top Gear Magazine in March 2004.

The New Media Age Effectiveness awards took place on Thursday, 13 May 2004.

Published 26 May 2004 Melanie Carter

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