Demand for the revolutionary Mazda RX-8 is huge with fast and furious bidding among franchised dealers for Mazda Motors UK ex-management models.
Almost 6,500 new Mazda RX-8s have been sold this year making the car the second biggest selling model in the Mazda line-up after the Mazda6.
Prices paid by dealers for nearly-new Mazda RX-8s underline the popularity of the model among late-plate, low-mileage car buyers and further underline the vehicle’s strong residual value forecasts at three years/60,000 miles of close to 50 per cent.
Four Mazda RX-8 53-plate models featured in the manufacturer’s latest online auction open to all franchised dealers recently. All the models achieved more than their reserve price and around 90 per cent of list price new.
Two examples of the ‘standard power’ Mazda RX-8 sports coupé pumping out 192ps were auctioned and two ‘high power’ derivatives producing 231ps.
The two 192ps models each sold for £20,302. One vehicle with 12,106 miles on the clock, with a list price of £22,815 and a reserve of £19,000 sold for 106.9 per cent of the reserve price and 89 per cent of the list price. Meanwhile, the second car with 9,826 miles on the clock, a list price of £22,515 and a reserve of £19,250 achieved 105.5 per cent of its reserve and 90.2 per cent of list.
A 231ps model that had notched up 4,442 miles and had a list price new of £24,815 and carried a reserve price of £21,500 was sold for £21,600 to achieve 100.5 per cent of its reserve and 87 per cent of list. The second model, with 7,636 miles on the clock and a list price new of £24,815 and a reserve of £21,250, sold for £22,300 to achieve 104.9 per cent of reserve and 89.9 per cent of list.
The electronic bid session operates with dealers placing a ‘sealed’ bid for vehicles. Bidders cannot see the bids placed by other dealers so will not know if they are successful until the online auction closes.
Designed with both fun and functionality in mind the Mazda RX-8 with its 1.3-litre rotary engine is a high-performance sports car featuring a unique freestyle door system allowing easy access to the rear two seats with comfortable seating for four adults.
Standard equipment on both models includes 18-inch alloy wheels, ABS with Electronic Brake Distribution, driver, passenger, side and curtain airbags, climate control air conditioning and a BOSE Premium Audio sound system with nine speakers and a six CD auto-changer. All the models sold also featured leather upholstery and satellite navigation.
Mazda fleet and remarketing director David McGonigle said: "Demand for the Mazda RX-8 is huge and is attracting buyers from both the premium four-door saloon market as well as from the two-seat car sector.
"The car has a huge ‘wow’ factor and is turning heads. The Mazda RX-8 is both aspirational and desirable and the residual values achieved in the electronic auction show dealers are very confident of massive demand among nearly-new buyers."Published 28 September 2004