Mazda Motor Corporation confidently heads into the Geneva International Motor Show 2004 with the world debut of its newest concept vehicle, the Mazda MX-Flexa. Mazda’s fifth concept vehicle presented in the past six months demonstrates one possible direction Mazda could take for a future people carrier.
"It’s not by chance we chose the Geneva show to launch this important concept," said Stephen Odell, Mazda’s Senior Managing Executive Officer in charge of Global Sales, Marketing and Customer Service.
"The people carrier segment continues to be an important and growing segment in many markets around the world. In Europe it has exploded in the past five years, growing in some estimations by more than 200 per cent in the five largest markets."
Created at the Mazda Advance Design Studio in Hiroshima under the direction of Moray Callum, Mazda Design Director, and Chief Designer Koji Tabata, the Mazda MX-Flexa project has given Mazda’s design department the opportunity to introduce some dynamic styling into the people carrier segment and further develop the design language for a future product.
The main goal was to present Geneva show-goers with a people carrier that is very solid and athletic looking, a vehicle that, in the words of the designers, "looks dynamic even when standing still." This athletic tension in design has been a theme of many recent products, including the new Mazda RX-8 and recently launched Mazda3.
The Mazda MX-Flexa concept is based on architecture borrowed from the all-new Mazda3 and modified to support the larger vehicle size and unique customer expectations. While still a concept, the MX-Flexa is tuned to meet the high expectations for Mazda driving performance, particularly in the area of overall vehicle handling.
In very specific terms, the team behind the concept set out to showcase key elements that could improve Mazda’s position in the growing people carrier segment, with particular emphasis on adding new levels of emotional appeal. In line with the Mazda brand DNA, the team focused on three areas: Design (Stylish), Packaging (Insightful) and Driving Dynamics (Spirited).Published 8 March 2004