The Mazda6 has taken the company car market by storm since its launch almost a year ago and now it has snapped up its second fleet award in as many months.
Today (Wednesday, 14 May) the Mazda6 was voted Best User-Chooser Car in the 2003 Fleet World Honours. The award from the industry monthly magazine follows hard on the heels of the Mazda6 winning the Best Upper Medium Car title at the annual Fleet News awards.
This year Mazda’s new car sales are an industry-leading 43.5% up year-on-year at 12,551 units – in a market down 2.6% – and it is the Mazda6 which is leading the way.
Fleet World editor Ross Durkin said: ‘The Mazda6 has taken the company car market by storm and it’s no surprise that sales have exceeded all expectations. A combination of sporty good looks, excellent petrol and diesel engines and very high levels of specification have combined to make it one of the most attractive propositions on any company car choice list.
‘We tend to think of company car user-choosers as being the luckiest of all fleet drivers as today’s fleet market is crammed with excellent models – but the Mazda6 has consistently caught our eye as it has done with other drivers. Its ride and handling alone would do the trick for many drivers, but it has far more to offer, including stylish good looks, a comfortable interior and equipment levels to make some rivals blush.’
Former IBM fleet manager George Emmerson, a member of the judging panel, said: ‘The Mazda6 is the car that has brought the company to the attention of the fleet industry, and for a very good reason. It is a sound financial proposition that also offers something different for drivers who have earned the right to choose.’
Jeremy Thompson, Mazda’s fleet and remarketing director, said: ‘Fleet industry recognition is fantastic because awards’ judges are not only taking into account a vehicle’s ride, handling and performance, but, crucially its wholelife costs.
‘A combination of ultra-competitive list prices and strong residual values means the Mazda6 is an enticing package for fleets and company car drivers alike. Crucially, it means that fleets which choose the Mazda6 are losing significantly less money in depreciation than fleets which choose rival products.
‘For drivers the Mazda6 epitomises the Mazda brand, with sports styling and exhilarating dynamics with practicality and value that’s unrivalled in the upper medium sector.’
Standard equipment on the 24-model saloon and estate line-up includes air conditioning or climate control, front, side and curtain airbags, electric windows all round and ABS brakes. Prices range from £13,500 to £20,000 and there is a choice of 1.8, 2.0 and 2.3 litre petrol and two 2.0 litre diesel engines.
The award was presented at a special ceremony at the RAC Club, Pall Mall, London.Published 16 May 2003