Mazda Monthly Update: May 2003 | Part Two

Mazda6 Strikes Double Top In Fleet Industry Awards

The Mazda6 has taken the company car market by storm since its launch almost a year ago and now it has snapped up its second fleet award in as many months.

The Mazda6 was voted Best User-Chooser Car in the 2003 Fleet World Honours. The award from the industry monthly magazine follows hard on the heels of the Mazda6 winning the Best Upper Medium Car title at the annual Fleet News awards.

This year Mazda’s new car sales are an industry-leading 43.5% up year-on-year at 12,551 units – in a market down 2.6% – and it is the Mazda6 which is leading the way.

Fleet World editor Ross Durkin said: ‘The Mazda6 has taken the company car market by storm and it’s no surprise that sales have exceeded all expectations. A combination of sporty good looks, excellent petrol and diesel engines and very high levels of specification have combined to make it one of the most attractive propositions on any company car choice list.

‘We tend to think of company car user-choosers as being the luckiest of all fleet drivers as today’s fleet market is crammed with excellent models – but the Mazda6 has consistently caught our eye as it has done with other drivers. Its ride and handling alone would do the trick for many drivers, but it has far more to offer, including stylish good looks, a comfortable interior and equipment levels to make some rivals blush.’

Value For Money MX-5 And Premacy Give Mazda Fleet Sales Satisfaction

Mazda is achieving massive fleet success with a string of new models led by the Mazda6 which has now been joined by the Mazda2 and B-Series Pick-up and soon by the revolutionary Mazda RX-8 – but the manufacturer’s classic roadster, and mid-size MPV continue to win plaudits.

The Mazda Premacy MPV is comfortably one of the cheapest MPVs to operate thanks to its value-for-money list price and the model has just won the J.D.Power/What Car? Customer Satisfaction Index for MPVs.

Meanwhile, the MX-5 set an all-time record for UK sales last year of 7,162 and this year’s sales are set to top that figure on the strength of ultra-competitive list prices and wholelife costs. The Mazda MX-5 was recently voted the best driver's car for under £15,000 by Autocar magazine.

continues... | Part Three
Published 19 June 2003 Melanie Carter
 
 

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