'Mazda Kusabi' Design Concept

Mazda Kusabi


Mazda Motor Corporation will unveil an all-new concept car at the 60th Frankfurt Motor Show in early September 2003. The Mazda Kusabi — a small, lightweight, diesel-powered sports car concept — clearly indicates Mazda's current direction in its effort to expand its future presence in the B-car segment. The Mazda Kusabi will debut alongside the all-new Mazda3, which will see sales launch into key global markets beginning in the fourth quarter of 2003.

Mazda Kusabi

Mazda Kusabi is a true design concept that showcases Mazda efforts to further develop innovative access systems, packaging solutions and its own, unique design language. Kusabi, when translated from Japanese, means "wedge", but can also mean "making way for something new". Mazda Kusabi, then, indicates a new direction for Mazda in this segment. It is a small, modern sports car with a stylish and aggressive exterior, an environmentally friendly 1.6-litre common-rail diesel engine, and driving characteristics that can make everyday city driving fun and exciting.

The exterior design features sharp press lines extending from the bonnet through the body sides to the rear of the car, large wheels and pronounced fenders, and a "reverse wedge" extending from the A-pillars rearward. The result is a stylish and aggressive sports car concept equipped with a revolutionary tailgate mechanism that allows easy access to the luggage compartment, improving overall functionality for everyday use.


The Frankfurt Motor Show will be the public's first opportunity to see the newest Mazda, the Mazda3, which brings together balanced dynamic performance, evocative styling, and high-quality craftsmanship and finish. The Mazda3 is the fourth new-generation Mazda and follows closely the launch of the all-new Mazda6, Mazda2 and Mazda RX-8. Mazda will release additional Mazda3 product detail — including information pertaining to body styles, packages and powertrains — at the Frankfurt Motor Show. The vehicle will go on sale in some European markets in autumn and will be introduced into key markets through the fourth quarter of calendar year 2003 and into the first quarter of 2004.

Published 9 August 2003 Melanie Carter

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