Shoppers in Sheffield had the chance to buy a car along with their lip gloss and lingerie. Visitors to the Meadowhall shopping centre were invited to GK Group’s Mazda stand from 10-13 March.
On show were a Mazda3 and Mazda2 plus an opportunity to win a break in Barcelona and enjoy a free make-over from leading cosmetic companies.
GK Group’s general manager Peter Haigh said: "With half a million people every week shopping in Meadowhall, the stand outside the House of Fraser store was a fantastic opportunity to meet potential customers and showcase the stunning Mazda3 and Mazda2 ranges.
"The Mazda2 and Mazda3 really appeal to women because they are stylish and individual yet so reliable and practical," he said.
"Our showroom in Saville Street is only a five minute drive away from Meadowhall, so if a customer wants, we can easily bring a car across so they can have a test drive."
The GK Group, which became a Mazda dealer in April 2003, was founded in Chesterfield in 1878. It was taken over by Sir George Kenning and is run today by his great-grandson, also named George Kenning, who is chairman.
Special Offers for March at GK Group, Chesterfield
GK Group Chesterfield is anticipating a busy month for March sales with a wide range of exclusive benefits before 31 March 2004, including free servicing, free accessories, reduced prices and special low-cost finance deals.
Local motor shows
GK Group Chesterfield is planning to attend various local events this year including local motor shows, watch local press for details.Published 16 March 2004