Mazda is Britain’s fastest growing major fleet manufacturer in 2004 with corporate business up almost 50 per cent on a year ago.
This year fleet sales will total about 16,000 units out of total Mazda sales of nearly 49,000 vehicles. In 2003 Mazda sold a total of 38,841 vehicles in the UK, an increase of 34 per cent over 2002 with fleet sales at a fraction over 10,800 vehicles, double those of 2002.
Mazda’s sales bonanza was kick-started with the 2001 opening of Mazda Motors UK, which saw the manufacturer launch its own vehicle distribution operation in the UK.
Mazda fleet and remarketing director David McGonigle said: "Our brand awareness in the corporate sector has been growing daily and that has resulted in tremendous sales success. When MMUK was established a five-year business plan was drawn-up. Our sales success in 2004 has put us two years ahead of that plan, so this year we have achieved sales that we did not expect to record until 2006."
Mazda puts its UK fleet sales success down to a combination of reasons but the three major triumphs are:
- An innovative, stylish and sporty, value-for-money and reliable product line-up led by the multi-award-winning Mazda6 and flagship RX-8 supported by the increasingly popular Mazda3.
- Excellent wholelife costs and residual values, which have typically put Mazda vehicles at the top of their respective model sectors.
- A significantly expanded dealer network - now totalling 150 franchisees - up around 40% on the pre-MMUK network, giving fleet managers and company car drivers easy access to product as well as servicing, maintenance and repair requirements.