Mazda Achieved Record Sales Year In 2003

Mazda Motors UK achieved a record sales year in 2003 at 38,841 vehicles, 34 per cent ahead of 2002, exceeding its previous sales record from 1997.

"2003 was a tremendous year with the launch of two new cars, Mazda2 and Mazda RX-8, the first full year of Mazda6 sales, and the highest sales month in Mazda’s UK history in September. Mazda is a brand experiencing an exciting time of growth, in fact by achieving almost 39,000 sales in 2003 we are two year’s ahead of our original five year sales plan," commented Phil Waring, Managing Director for Mazda Motors UK.

Mazda took the motor industry by storm in January 2003 with the world debut of the unique rotary-powered sports coupé Mazda RX-8. In fact, Mazda RX-8 captured the imagination of sport car enthusiasts in the UK even before it officially went on sale in October with almost 2,000 units pre-sold. Total deliveries for Mazda RX-8 in 2003 were 1,875, while in 2004 Mazda already has an order bank of almost 1,800 cars and expects to sell a total of 5,900 units.

The best selling Mazda model is the Mazda6 with 14,423 units sold in its first full year of sales. Mazda6 is a vehicle that has successfully penetrated the competitive C/D segment since its launch in June 2002 and has won many accolades such as What Car? Estate Car of the Year 2003 and Scottish Car of the Year 2002.

Mazda MX-5 continued to live up to its reputation as the world’s favourite roadster with sales reaching 9,097 units for 2003, an increase of 27 per cent over 2002 and another all-time record at 1,935 units above the previous record in 2002. In 2004, Mazda will feature some new special editions including the Mazda MX-5 Euphonic on sale now with a Sony MP3 compatible CD player and a sporty red and black interior akin to the Mazda RX-8.

Mazda2 supermini, launched in March 2003, also had a successful first year with 2,306 units sold in eight and a half months. Mazda2 recently received acclaim for its comfort and practicality for the second consecutive year as winner of the supermini category for the What Car? Comfort Test 2004.

Mazda 323 achieved over 6,000 sales in 2003 in its final year and is now replaced by the new Mazda3 on sale this month priced from £10,650 on the road. Mazda3 offers higher residual values, lower servicing costs, class leading insurance groups and a higher safety rating than the Mazda 323. Mazda3 sales are expected to reach over 10,000 units in 2004, growing to 14,000 in 2005.

Mazda fleet sales for 2003 reached over 10,800 units from just 5,800 units in 2002, proving that Mazda’s growing range is now able to meet the needs of fleet managers and user choosers alike by providing vehicles such as Mazda6 and Mazda3 as credible offerings to the C/D segment.

Phil Waring concluded: "The Mazda sales for 2003 are a real success, keeping us on track to sell 50,000 vehicles in 2005."

Summary of Mazda Sales Performance in 2003
  2003 Sales
Demio 643
Mazda2 2,3061 *
Mazda 323 6,313
Mazda3 1892 **
Premacy 1,669
Mazda6 14,423
Mazda MX-5 9,097
Mazda RX-8 1,875 ***
Mazda MPV 484
Mazda Tribute 855
Mazda B-Series 987
Total Mazda 38,841
* Sales from March - December only **Sales in December only ***Sales from October - December only Published 18 January 2004 Melanie Carter
 

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