The design concept for the all-new Mazda3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive". While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, Mazda achieved a powerful, fresh design that enhances recognition of Mazda3's unique value.
A distinctive new frontal treatment is formed by the 5-point grille and intakes at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the A-pillars. All the lines seem to flow into the centre just below the 5-point grille, which creates a stronger expression of power and dynamism.
From the side, the front bumper line smoothly morphs into the waistline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasise the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the bonnet edge, front bumpers and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.
The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasised centre-focus design. This concept was carried over from the original Mazda3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the centre. The impressive C-pillar design, which was also inherited from the first-generation Mazda3, was made more prominent, thanks to Mazda's expertise in stamping technology.Published 3 December 2008