When the first-generation Mazda3 was released, it introduced a level of driving pleasure and a sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda3 has won a total of 90 automobile awards around the globe.
The all-new Mazda3 builds on the virtues of the first generation and reflects increasing concern with environmental issues, the rapid growth of car ownership and fresh diversity in the criteria people use to value cars.
Development of the all-new Mazda3 was carried out by R&D staff in Japan, the USA and Europe working together to reflect Mazda's long-term vision for technology development, 'Sustainable Zoom-Zoom,' which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda3 evolves the original model's acclaimed sporty driving and design, and achieves top class environmental and safety performance.
Program Manager Yoshiyuki Maeda says, "We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver's intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality."Published 3 December 2008