Following on from the success of the Mazda2 and Mazda6 Tamura special editions in early 2009, Mazda has introduced a new 1.6 Tamura hatchback to its Mazda3 line-up from 1st February 2010 to offer customers even greater 'added value'.
Based on the already generously equipped TS model, the new Mazda3 Tamura features the addition of a Sports styling kit (with sports front grille, side skirts and sports bumpers), larger 17-inch alloy wheels with low-profile 205/50 R17 tyres, front fog lamps, special badging and free metallic paint - all for an on-the-road price of £14,995. In addition, 0% APR or low rate finance is available for all Mazda3 buyers, including the new Tamura model, until 31st March 2010.
Like its sister cars in the Mazda3 range for 2010, the new Mazda3 Tamura model has a fresh bodystyle that portrays a more powerful and emotional design, with a richer expression and a more dynamic stance. In many ways the all-new Mazda3 is a 'baby Mazda6' bringing the elegant excitement of that model's distinctive lines to the C-segment.
"The new Mazda3 Tamura will bring extra appeal to a broader range of customers, including younger drivers, with its unique sports styling and great value for money," comments Mark Cameron, Sales and Marketing Director, Mazda UK. "The Mazda3 Tamura brings the sophistication, style, technology and refinement of the Mazda6 to the compact family car market."
The new Mazda3 Tamura's bold shape has lowered aerodynamic drag to a class-leading Cd0.30 - the improved aerodynamics and retuned powertrain resulting in significant reductions in CO2 emissions and fuel consumption. The 1.6-litre petrol engine, which generates 105ps, is mated to a five-speed manual gearbox and accelerates the Tamura to 62mph in a brisk 12.2 seconds. The CO2 output has been cut to 149g/km (from 162g/km on the previous generation 1.6 models) and the combined fuel economy figure for the new Tamura is 44.8mpg.
All new Mazda3 models are available to purchase under the new Government-backed scrappage scheme, with an increased Mazda Allowance of £2,000, in addition to the £1,000 Government contribution - so Mazda3 Tamura ownership can start at just £11,995. Mazda UK is supporting the scrappage scheme by offering two special finance deals to 'scrappage sales' customers.
Adding to the sporty styling cues of the exterior, the Mazda3 Tamura has numerous features as standard including: remote central locking, dual-zone climate control air-conditioning, welcome mode lighting, a leather steering wheel with audio controls, an MP3 compatible audio system with six speakers and auxiliary (AUX) jack input, as well as power folding mirrors and electric front and rear windows.
Safety is paramount on all-new Mazda3 with a host of equipment that includes Dynamic Stability Control (DSC) and a Traction Control System (TCS), six airbags and an Emergency Stop Signalling (ESS) System standard on all models. This new ESS system automatically activates the hazard warning lights at cruising speeds when the ABS sensors detect emergency braking.
A choice of four body colours for the Mazda3 Tamura is available - including one new metallic (Aluminium Silver Metallic) two regular Mica colours (Black Mica and Velocity Red Mica), and the unique-to-Tamura Gunmetal Blue Mica, offered on just 255 examples of the 850 Mazda3 Tamura models being manufactured for the UK market.
Mazda2 and Mazda6 Tamura Special Edition models are also available from £11,015 (OTR) and £17,570 (OTR) respectively. The Mazda2 Tamura is based on the popular Mazda2 1.3-litre 86ps model with the addition of a Sports Styling Pack (including front and rear sports bumpers, 2-bar sports grille, side skirts and rear spoiler), new four cylinder headlamps, 16-inch alloy wheels, special 'Tamura' badging and free metallic paint.
The Mazda6 Tamura, based on the Mazda6 2.0 5dr TS model, also boasts a Sports Styling Pack (including front and rear sports bumpers, side skirts and rear spoiler), plus privacy glass, clear rear light bezels, unique 18-inch alloy wheels and special 'Tamura' badging. Inside, this Mazda3 Tamura features alloy pedals and branded Tamura floor mats.Published 19 January 2010