Simplified model range will Boost Sales
Mazda is focusing on retail sales with new Mazda2 and has deliberately simplified the model line-up – a choice of three engines and three equipment levels, in just three models. The simple approach, which is made possible by the exceptional levels of standard equipment on each of the three models and a minimal options list, offers customers a clear and straightforward choice.
“Today, we know that many young people demand more from a small car, while many older drivers, down-sizing as their families grow up, still want to enjoy the numerous comfort and luxury features of a larger vehicle,” continues Cameron.
Such is the generosity of the standard equipment that the Mazda2 range starts with the TS model – rather than a basic ‘S’ model – priced at £8,499 (on-the-road). A £1,500 step up buys the TS2 model and a further £1,800 step purchases the Sport.
Generous Standard Equipment
Standard equipment on the 1.3-litre, 75ps Mazda2 TS includes: 15-inch steel wheels, ABS with Emergency Brake Assist and Electronic Brake-force Distribution, driver and passenger front airbags, remote central locking with deadlocks, electric front windows, driver seat height adjust, CD radio with Auxiliary jack and two speakers, multi-function glovebox with magazine rack, Thatcham Category 1 alarm and immobiliser and electric, heated door mirrors.
The new Mazda2 TS2 with the 1.3-litre, 86ps engine has 11 additional equipment items including: 15-inch alloy wheels, side and curtain airbags, body coloured electric folding door mirrors, body coloured door handles, two additional audio speakers (total four), 60/40 split rear seats, steering wheel-mounted audio controls, leather steering wheel and gear knob and manual air-conditioning.
Topping the launch range will be the new Mazda2 Sport, powered by a 1.5-litre 103ps engine and fitted with a Sports Styling Kit including body coloured sports grille, front sports bumper, side skirts and roof spoiler. This model also gains extra equipment, including: 16-inch alloy wheels, Dynamic Stability Control, Traction Control System, cruise control, front fog lights, auto lights and wipers, electric rear windows, trip computer, speed alarm, two additional audio speakers (total six) and climate control air-conditioning.
So well equipped is each trim level of Mazda2 that the options list is remarkably short, just metallic or mica paint (£350), manual air-conditioning for the TS model (£500) and Dynamic Stability Control and Traction Control System (standard on Sport models) for just £395 on both TS and TS2 petrol models.
Customers can choose between nine exterior colours (two solids, Brilliant Black and True Red, three mica colours – Aurora Blue, Golden Red and Metropolitan Grey – and four metallics – Golden Yellow, Icy Blue, Spirited Green and Sunlight Silver), and three interior colours – Charcoal Black (TS), Black (TS2) or Black Sports (Sport) upholstery, depending on model.