The Mazda2 attracts young buyers

Mazda2 3 Door

Mazda2 3 Door

Mazda2 has helped Mazda UK attract much younger buyers to the brand, says marketing director Mark Cameron.

The average age of buyers of the old Mazda2 was a rather worrying 62. "It's already much lower, into the mid-50s, and to do that, it takes a lot of much younger people to buy the car," Cameron told headlineauto.

The 3-door version of the Mazda2, on sale for just a month, takes Mazda UK into uncharted territory.

"It's only been on sale for a month and at the moment it's taking 30 per cent of Mazda2 sales.

"This will define the split for us which at the moment we expect to be around 50-50," says Cameron.

Published 23 July 2008 Melanie Carter

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