Mazda2 has helped Mazda UK attract much younger buyers to the brand, says marketing director Mark Cameron.
The average age of buyers of the old Mazda2 was a rather worrying 62. "It's already much lower, into the mid-50s, and to do that, it takes a lot of much younger people to buy the car," Cameron told headlineauto.
The 3-door version of the Mazda2, on sale for just a month, takes Mazda UK into uncharted territory.
"It's only been on sale for a month and at the moment it's taking 30 per cent of Mazda2 sales.
"This will define the split for us which at the moment we expect to be around 50-50," says Cameron.Published 23 July 2008