The largest solus Mazda dealership in Europe was officially launched on Friday 27 May in Watford, Hertfordshire. Milcars Mazda on Otterspool Way is a £3.5 million investment and has 2,500 square metres of space dedicated solely to the Japanese manufacturer, making the showroom bigger than any other Mazda outlet in the UK or anywhere on the Continent.
Senior figures from Mazda Motors UK and Watford Council including town mayor Cllr Ron Gealy were present at a lavish ceremony held in the dealership to commemorate the launch. Part of the proceedings also included attendees being given an exclusive look at Mazda’s stylish new Compact-MPV, the Mazda5, which goes on sale in July.
"The official launch was the start to a full weekend of activities to mark the opening of this fine dealership," commented Milcars’ managing director Christopher Ward. "We are very excited to be given this excellent opportunity to not only bring Mazda back to Watford, but also to host such excellent facilities for local car buyers."
The Watford franchise houses over 60 vehicles from the successful Mazda range - 25 inside the showroom - and becomes the second Milcars Mazda dealership, adding to the nearby St Albans facility.
"This is a great new development for us," commented Mazda Motors UK sales director Rob Lindley. "Milcars has become one of our key retail partners and the sheer size of this dealership illustrates perfectly the growth and ambition of the Mazda brand in the UK."
"On a personal level, I am really delighted to see Milcars open this prestige facility in Watford. Not only does my mother live here, but I also grew up in the town and attended Watford Grammar School. It’s always great to come back, and nice to now have another reason to visit - I wish Christopher Ward and the team every success for the future."Published 31 May 2005