Mazda SKYACTIV Wins Innovation Award

Peter Allibon (right) Receives The Award For SKYACTIV Technology

Peter Allibon (right) Receives The Award For SKYACTIV Technology

Mazda's SKYACTIV technology has been presented with the Innovation Award at the 2011 Fleet World Honours, at a special ceremony held at the Royal Automobile Club in Pall Mall, London.

SKYACTIVE offers major fuel saving and emissions for fleets and company cars on future models. The Mazda CX-5 crossover will be the first UK model to feature the technology, and is set to launch in 2012.

Developments will cover retuned powertrains, improved aerodynamics, vehicle weight reduction and chassis and transmissions developments, with the aim to achieve driving pleasure alongside environmental and safety performance with petrol and diesel engine technology.

Fleet world Honour judges were impressed with Mazda's commitment to petrol and diesel engine technology as well as the commitment to deliver a 30 per cent improvement on the 2008 average fuel economy of Mazda vehicles with comparable emission reductions.

The publication's editor Steve Moody, who chaired the judging panel, said: "Motor manufacturers are under relentless pressure from different governments to reduce emissions, but at the same time they must produce cars that people actually want to drive and buy.

"Mazda's SKYACTIV programme combines breakthrough innovation and next-generation technologies such as petrol and diesel engines with record compression ratios, all-new manual and automatic transmissions plus body and chassis systems that are lighter and more responsive than ever before.

"The introduction of these technologies will result not only in major reductions in fuel consumption and CO2 emissions for all Mazda models, but will also ensure that Mazda' sustainable Zoom-Zoom strategy can continue to provide fuel-efficient, low-emission motoring for the most enthusiastic company car drivers."

As SKYACTIV is introduced throughout Mazda's range, emissions of models such as the Mazda CX-5 will be under 120g/km, while Mazda's next generation D-segment model is set to drop to 105g/km.

Mazda Fleet and Remarketing Director Steve Jelliss said: "Many of our competitors view electric and hybrid vehicles as the technological answer to sustainability, but they typically come with a price premium and may have limited fleet appeal.

"Our approach is to utilise traditional technical platforms as the basis for the introduction of a host of new technologies designed to achieve fleet customers' goals without compromise in terms of, for example, driving range or price.

"We are naturally delighted at the award for SKYACTIV and believe that fleet managers and company car drivers can reap the benefits they desire - fuel-efficient, low CO2-emission vehicles - through our relentless focus on 'whole vehicle' enhancements."

Published 13 May 2011 Staff

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