Mazda RX-8 Outguns Rivals In Residual Value Battle

Mazda RX-8

Mazda RX-8

Stunning residual values on the radically-styled and hugely popular Mazda RX-8 are enabling fleet decision-makers to reduce operating costs while ensuring company car drivers get behind the wheel of a head-turning four-seater, four-door sports car.

Eighteen months after its launch and the Mazda RX-8 remains the residual value champion it was at launch as it comprehensively outguns competitors from a raft of premium-badge manufacturers.

Uniquely, the Mazda RX-8 is stealing business from a range of performance derivatives of saloons and coupes from the likes of Audi, Alfa Romeo, BMW and Subaru.

As a result the £20,100 Mazda RX-8 pumping out 192ps and the £22,100 derivative producing 231ps are continuing to boost Mazda’s advance in the fleet sector. Total Mazda fleet volumes this year are expected to total about 18,000 units - around a third of total sales - and approximately 2,000 registrations up on last year’s corporate business.

Since launch about 13,000 Mazda RX-8s have been sold and latest figures from residual value experts’ CAP reveal that the 192ps model will retain 46 per cent of its value after three-years/60,000 miles thereby costing fleets just £10,802 in depreciation.

That compares with, for example, the Audi TT Coupe 1.8i, which, while retaining 45 per cent of its new value loses £11,202 over the same period due to its higher list price.

Due to its competitive list price, Mazda RX-8 also fares well against the likes of the BMW 318 ES Ci Coupe, which, while retaining 40 per cent of its value will actually cost fleets £12,462 in depreciation - a whopping £1,660 more than the RX-8. In addition, while the BMW 316i saloon is around £650 cheaper, the desirability of the Mazda means it is given a significantly enhanced residual value by CAP over the German model.

Moving up to the 231ps Mazda RX-8 and the CAP residual value figures are equally compelling with the Mazda retaining 45 per cent of its value at three-years/60,000 miles thereby depreciating by £12,127.

However, compare that to the BMW 320 SE Ci Coupe, which loses £15,452 over the same benchmark operating cycle, or the Audi TT Coupe 1.8T Quattro 225, which loses £15,302 and the Japanese marque is a clear winner.

Mazda’s fleet and remarketing director Adam Pumfrey said: "The Mazda RX-8 carved a new market for family car buyers from launch in 2003 with its flexible four seater, four-door functionality and it continues to change the face of the sports car market in the UK.

"The Mazda RX-8 brings real motoring excitement to everyday family life at a price which competitors cannot match. Given the choice between a standard family saloon or a unique sports car with generous room for children, many company car user-choosers with families are choosing RX-8 to add some excitement to their journeys thanks to the sporty coupe’s unique practicality."

He added: "Fleet decision-makers have seen Mazda increasingly establish itself in the fleet marketplace due to its sporty and stylish cars coupled with the company’s philosophy of offering well-specified models at compelling prices. The desirability of our models, such as the Mazda RX-8, means there is strong used car demand and that is resulting in class-leading residual values that will delight fleet managers."

Designed with both fun and functionality in mind the Mazda RX-8 with its unique rotary engine is an exciting sports car featuring a unique freestyle door system allowing easy access to the rear two seats with comfortable seating for four adults.

Standard equipment on both models includes 18-inch alloy wheels, ABS with Electronic Brake Distribution, driver, passenger, side and curtain airbags, climate control air conditioning and a BOSE Premium Audio sound system with nine speakers and a six CD auto-changer.

Published 31 May 2005 Melanie Carter

The information contained this Mazda RX-8 news article may have changed since publication on the 31 May 2005. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Mazda dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. carpages.co.uk © 2017