Mazda wants to add some bite to the Big Apple. The zoom-zoom Japanese manufacturer will use the 2005 New York International Automobile Show to reveal the new Mazda MX-5 3rd Generation Limited Edition - a unique, launch edition of the all-new Mazda MX-5 roadster, the next generation of the best selling two-seat, open-top sports car of all time. The show opens to the public on Friday 25 March.
The limited edition launch model commemorates the all-new Mazda MX-5's spirit of driving fun and Jinba ittai, (pronounced 'gin-buy ee-tai'). It is a Japanese expression that means the close relationship between driver and car: literally translated as 'oneness between horse and rider'.
The limited edition marks the third generation Mazda MX-5 global sales kick-off, slated for late 2005. The limited edition production run will be 3,500 units for global markets, and sales are being synchronised with the start of sales for the all-new MX-5 roadster.
The interior and exterior design of the 3rd Generation Limited Edition features glossy chrome-silver parts as a key design feature, accentuating the feeling of high quality, and evoking the classic and the modern combined in a lightweight, open-top sports car.
The light, responsive feel of the new Mazda MX-5 is also expressed in the 17-inch aluminium alloy wheels with a newly-developed silver finish. All Mazda MX-5 3rd Generation Limited Edition models will come equipped with the 2.0-litre MZR engine and a six-speed manual transmission; each will carry a unique badge stating the sequential production number. The show model in New York has a Velocity Red Mica exterior -exclusive to the limited edition - matched with deep crimson leather seats. Additional colours will be available.
At the annual New York auto show, Mazda will also feature additional versions of the all-new Mazda MX-5. Other key Mazda vehicles will be exhibited in its Zoom-Zoom showroom, including the all-new Mazda5 and an upgraded model of the award-winning Mazda6. The show is open to the public from 25 March to 3 April.Published 18 March 2005