Mazda Monthly Round Up

Mazda hit a two per cent passenger car market share in January – for the second time in six months - thanks to increased volumes of Mazda6, Mazda3 and the B-Series pick-up. Mazda reached two per cent passenger market share for the first time in September and concluded 2004 with record-breaking sales and an increase over 2003 of almost 25 per cent.

The multi-award winning Mazda6 zoomed out of showrooms last month with sales up 30 per cent on January 2004, while family car Mazda3 celebrated its first birthday with over 1,100 units sold, totalling 10,900 Mazda3 sales since launch.

Mazda B-Series gained a 44 per cent sales increase compared to January 2004 as Mazda looks to increase its popularity in the pickup leisure sector with its top-of-the-range model Barracuda. Launched in October it offers comforts such as CD player, 15" alloys and front fog lights.

The growing fun-to-drive Japanese car maker started rejuvenating the brand in 2002 with the introduction of the Mazda6, followed by the Mazda2 supermini and the ultimate zoom-zoom vehicle the Mazda RX-8 in 2003. Last year saw the introduction of Mazda3 to the family car line-up replacing the ever-reliable Mazda323 in the crowded C-segment.

Jeremy Thomson, marketing director for Mazda UK explained the new product plans for this year: "In the summer, our sophisticated high-performance saloon Mazda6 MPS hits showrooms adding extra excitement to this popular model range. The autumn sees Mazda5 - a Multi Activity Vehicle with seating for up to seven people for the C-segment - join the range,

"Finally, the much-anticipated all-new Mazda MX-5 debuts at Geneva Motor Show next month and is set to be very exciting."

Published 9 February 2005 Melanie Carter

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