The All-New Mazda6

The All New Mazda6

The All New Mazda6

“Zoom-Zoom Evolution” this expression represents the commitment by every development team member to show the world a further evolved Zoom-Zoom from the first generation Mazda6.

With this expression we delivered an all-new Mazda6, which fully embodies the progress of Mazda’s product development philosophy.

While deepening the kizuna or “emotional connection” with the development team, I came to appreciate this connection with the Mazda6 itself. I firmly believe that together with the enhanced new technology and realisation of high levels of performance, it is just as important to realise a strong kizuna between the car and the driver coming from the sense of reliance, comfort and affinity with the car.

I would like to present a kizuna experience together with the all-new Mazda6. I believe this car can continue to lead the CD segment with an experience that only Mazda can provide.

Ryuichi Umeshita
New Mazda6 Program Manager

The three key values of the Zoom-Zoom Evolution concept

Zoom-Zoom evolution is the concept behind the new Mazda6. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept.

Emotional and Sporty
  • Captivating, sporty styling connects with the driver emotionally
  • The driving feel creates oneness between the car and the driver.
Exclusive Experience
  • Exquisite and high quality craftsmanship makes drivers and passengers feel good.
  • Supremely comfortable, with space and features for relaxed confidence
Insightful Package
  • Superb balance between engaging sporty styling and a comfortable space
  • Simple, easy to use, well thought out driver interface and storage space.
Advanced exterior styling based on Japanese aesthetics

The design theme, “Bold and Exquisite” is embodied in the new Mazda6’s sporty styling that is sure to turn heads. “Japanese aesthetics give new Mazda6 its unique visual identity”, says Sato. “Rather than being derived from traditional sculpted forms, it stands apart from its rivals by straightforwardly expressing the Japanese aesthetic sense to embody a new and advanced character.”

Mazda6 | Part Two
Published 25 October 2007 Melanie Carter

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