Spring Fever For Mazda3 And Mazda6 Sales


Mazda Mazda3

Spring fever hit Mazda showrooms in May with Mazda3 and Mazda6 sales flowering. May Mazda3 sales at 860 brought the total units sold to around 15,000 since its introduction in January 2004. Meanwhile, at almost 1,400 units sold in May, Mazda6 sales are on the brink of 44,000 units sold since its launch three years ago.

The Mazda brand was reinvigorated in 2002 with the introduction of the Mazda6 bringing its famous Zoom-Zoom philosophy to the large family car or D-segment. Mazda6 also widened company car drivers' horizons with a spirited saloon that holds its grip not just on the road but in residual value terms too.

New Year 2004 saw a new car join the Mazda line-up with the Mazda3 hatchback/saloon; like its older sister, it added much-needed style and driving dynamics to the crowded C-Segment.

Mazda6 is achieving 6.53 per cent share of the D segment, which is 3.36 times Mazda's overall share of the passenger car market (based on year-to-date passenger car market share of 1.94 per cent).

The early summer weather has no doubt spurred Mazda MX-5 sales with over 600 of the world's most popular roadster sold in the month. Both the Special Edition Mazda MX-5 Icon and the consumer offer of £750 of free accessories on all standard MX-5's have inspired sports car fans to take their last chance to purchase the original style Mazda MX-5 before the all-new model is released in the winter.

Pick-up sales also saw a dramatic 90 per cent rise in May with 75 units sold for Mazda B-Series. Meanwhile, Mazda's compact urban runabout Mazda2 continues its popularity with over 1,600 sold so far this year and over 8,000 sold since launch in spring 2003.

To read our in depth road test of the Mazda3 [ click here ]

To read our in depth road test of the Mazda6 [ click here ]

Published 7 June 2005 Melanie Carter

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