Mazda's Digital Revolution For Service 'Log' Books

Lost or stolen service "log" books will no longer be a major headache for owners of new-generation Mazdas with the introduction of the pioneering and innovative, internet-based Digital Service Record system.

From the end of September owners of the new Mazda5 will benefit from having centralised, secure and transparent records of their cars’ service histories.

The DSR programme, replacing conventional and vulnerable maintenance booklets, is a no-cost addition to Mazda’s acclaimed service portfolio.

Welcoming the introduction of DSR, to be progressively applied to upcoming new models including the eagerly awaited MX-5 roadster in November, Steve Jelliss, Mazda Motors UK’s Aftersales Director, said: "This is a modern, state-of-the-art way to handle the recording of servicing information."

He emphasised: "DSR is first and foremost a quick, efficient and convenient service record system for Mazda drivers, while owning or selling their cars. It provides easier access to service information and generates benefits in terms of security, used car values, warranty work and making insurance claims easier."

Already proven in operation in other European markets, the DSR system will be accessible to Mazda's 155-strong dealer network, authorised service providers and independent repairers.

From pre-delivery inspection onwards of a new Mazda all service-related actions will be entered via the internet into the DSR system.

An individual log file is created for each car and updated every time entries are made for scheduled servicing, extended service items and vehicle body inspection routines.

Owners will receive a hard copy print out of the latest service information. Initially motorists cannot access the records on line, but Mazda is developing the next DSR phase, which has potential to incorporate customer information and provide optional three-way customer-dealer-company communication.

This could extend to on-line service booking reminders and more efficient service campaign, or recall notices. Customers would be able to opt out of having their data used in this way.

Motorists, who have bought Mazda5's since its August launch, will be able to have their cars’ service data logged retrospectively on the DSR network.

Steve Jelliss outlined the multiple benefits provided by DSR. He said: "Customers can quickly get accurate service history via their dealer. They will also be able to have warranty work done without digging around for a service book.

"When Mazdas are sold, DSR has a clear advantage because it demonstrates regular servicing and maintenance. Our residual values, which are already strong, will be re-inforced by a secure and authoritative servicing record."

Where a Mazda covered by DSR is written off or stolen, lost or destroyed service records or logbooks are no obstacle to insurance companies seeking to verify service histories when offering settlement values.

When Mazdas are being traded in, dealers will have rapid access to DSR, which inhibits service book fraud, including altering records or counterfeiting service books.

Mazda drivers on European holidays or those who move to live and work within the company’s European servicing network take the DSR asset with them. As long as the dealer has the car’s VIN number any service work can be logged locally.

DSR’s benefits extend beyond the initial warranty period. Official Mazda service centres and authorised independent repairers will be offered access to the system.

Jelliss described DSR as: "A genuinely pioneering development, which brings clarity and security to the maintenance of servicing records. It will make life easier for Mazda owners and improves service department efficiency. It adds value for everyone concerned."

Published 23 September 2005 Melanie Carter

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